Ecommerce

Easy Treezy Christmas Tree – As Seen on Shark Tank!

One of Smart Warehousing’s current customers, Easy Treezy, made an appearance on ABC’s Shark Tank in episode 1110, during their 2019 Shark Tank Holiday Special. Kurt Stange, founder of Easy Treezy, presented their patented system that makes setting up your Christmas Tree easy (hence the name) in as little as 60 seconds. This innovative and lightweight tree comes in cone-shaped parts that can be easily assembled with locking magnets. The best part – the trees are already pre-decorated and pre-lit, reducing the hassle and long-drawn process of buying and setting up a traditional tree. The trees range in cost from $279-$899 and can be purchased on Amazon and the Easy Treezy website. With hopes of securing a partnership with a Shark, Kurt asks for a $400,000 investment in exchange for 10% equity. With margins at 35%, Easy Treezy is projected to sell over $2 million in 2019. The sharks agreed that the trees could be an effective seasonal business, but unfortunately no one was biting, and they were unable to close a deal. Although Easy Treezy did not secure an investment with the sharks, their business is booming and continuing to expand! When the Christmas Trees first appeared on QVC, they sold out of product and continue to receive positive reviews of their innovative trees. Smart Warehousing manages Easy Treezy’s inventory by accurately storing, picking, packing and shipping their products so they can remain focused on their core business. Smart also coordinates all product and shipping standards by the retailers they are selling through, including Amazon, Target and Walmart, to successfully deliver their Christmas Trees to the distribution centers and

Easy Treezy Christmas Tree – As Seen on Shark Tank!2019-12-18T14:56:14-05:00

2019 Holiday Shopping Trends

Every year companies are required to shift their efforts to target the ever-changing consumer trends to achieve a successful holiday shopping season. The Deloitte Insights Consumer Industry Center conducted cutting edge research in their Deloitte 2019 Holiday Retail Survey to best determine where companies should focus their energy to achieve superior business results. Smart Warehousing has constructed a consumer profile to help make this year’s shopping season one for the books. 1.) Steady Consumer Spend This year, consumers are predicted to spend $1,496 per household. Projected consumer holiday spend has had a 5.4% compound annual growth rate since 2012. Consumers are anticipating spending the same, if not more, than last year, yet their outlook on their future household finances have dropped 13% from 2018. 2.) Price, Product & Convenience Consumers continue to make price a prime deciding factor while holiday shopping, but product quality and variety rank even higher. As competition increases with product deals and assortment, convenience rises as a prime differentiating factor, especially in online stores. 3.) Free Holiday Shipping With the growing rise in online shopping, we are all aware of consumer’s shipping expectations, but which do they value more – fast or free shipping? Deloitte found that 85% of consumers prefer free shipping over fast shipping. Of that, 80% of shoppers who prefer free shipping are willing to wait three or more days to receive their order, while half of shoppers intend to use the buy-online-pick-up-in-store option.   4.) Increase in Experiences Holiday spend over the last five years has seen an increase in “experiences” over gifts and total other spend. These experiences include travel, dining

2019 Holiday Shopping Trends2019-12-17T12:58:03-05:00

Emerging Online Shopping Habits You Need to Know

The beginning of eCommerce emerged in 1991 when the Internet was opened to commercial use. Since then, the eCommerce industry has not stopped growing and changing with technology and consumer expectations. That leaves online retailers struggling to keep up with the constantly changing and evolving shopping trends to remain competitive in the industry. To take your eCommerce efforts to the next level, Smart Warehousing has compiled a list of rising trends. 1.) Online Shopping Sales Increasing Online shopping sales are projected to increase from 1.3 trillion in 2014, to 4.5 trillion in 2021 (Statista, 2019). This goes to show that online shopping is one of the most popular online activities and is not slowing down anytime soon. The level of comfort, increased trust, and improved shopping experience are all contributing factors to the growth of online shopping. 2.) Going Green 50% of digital consumers have stated that environmental concerns impact their purchasing decisions (GlobalWebindex, 2018). Shoppers are now more conscious of the environment than ever and need to create more sustainable and environmentally friendly practices to remain competitive. 3.) Mobile Purchasing By the end of 2021, 73% of eCommerce sales will take place on a mobile device (Statista, 2019). Consumers use their mobile devices to browse or research before making a purchase online and should not be ignored. Make sure that you are capturing this by optimizing your website for mobile devices. 4.) Voice Shopping 13% of U.S. smart speaker owners say that they were making purchases by voice at the end of 2017. That number is predicted to grow to 55% by 2022 (OC&C Strategy Consultants, 2018). Browsing capabilities

Emerging Online Shopping Habits You Need to Know2019-11-05T14:38:42-05:00

10 Steps to Get Your Business Ready for Seasonal Sales

With Halloween now behind us, the holiday season is officially here - whether we're ready for it or not! As a business owner, this means time is of the essence. Smart Warehousing has compiled a list of ten steps to help prepare your business for the approaching seasonal sales and guarantee your holiday success. 1.) Winning Website Anymore, shoppers want the convenience of doing their holiday shopping online, while avoiding the cold and the crowds. In order to take full advantage of this, you must ensure that your website is optimized before web traffic increases. Ensure that your website is easy-to-navigate with quick load times so that customers can easily find their product and complete their purchase, or else they will go looking for it somewhere else. 2.) Mobile-Friendly Once you have your website ready to go, shift your focus to making it mobile-friendly. Many holiday purchases are made on mobile devices, so make it easy on your customers and keep them focused on your product. 3.)Product Promotion I know you've seen them – gift guides created by magazines, websites and bloggers each year. List your product in one of these gift guides by asking the bloggers and journalists to be included. This is a great way to increase your company’s visibility during the holiday season. 4.) Information Accuracy Look over your company information, including phone number, address and email address posted on your website, social media accounts and other business listings to ensure accuracy before things get too busy. Similar to your website, you want customers to be focused on your product, while allowing easy access to your company

10 Steps to Get Your Business Ready for Seasonal Sales2019-11-05T13:22:42-05:00