E-commerce and online shopping have skyrocketed in popularity over the last decade. With this emergence has come new trends surrounding the customer experience, as well as advantageous business practices. One area that has become a crucial piece of the overall buying experience? Custom packing boxes.
From showcasing your brand identity to standing out from the competition, here are five benefits of leveraging custom packing boxes for your business.
Custom packing boxes are among the most effective ways to drive brand awareness. It is a simple and efficient solution for showcasing your brand and strengthening credibility. Think of it as a powerful opportunity to share enticing information about who you are as a brand, what you stand for, your products, and similar details you want your audience to know.
Developing custom packing boxes that display your brand’s messaging and unique aesthetic is an impactful way to gain a competitive edge and ensure your company remains top-of-mind for consumers. Think about it: your custom packing boxes can serve as a powerful first impression among new customers. In the long run, establishing brand equity is vital for driving customer loyalty and repeat business.
Globally, 85% of consumers have shifted their buying behaviors, with an eye on making greener purchases over the last five years. The desire for businesses to assume greater social responsibility and provide eco-friendly alternatives has become increasingly prevalent each year. To tap into today’s environmentally-conscious consumers, brands should consider implementing new initiatives to strengthen sustainability.
Using eco-friendly custom packing boxes is one avenue to explore that can be highly appealing to consumers. According to the EPA, there has been nearly a 100% increase in package recycling over the past 20 years – which further solidifies the growing popularity of eco-friendly custom packaging. Thus, offering sustainable packaging can effectively drive profitability for your brand.
As more funding and research are allocated toward developing eco-friendly packaging options, the amount of materials needed to design and produce these products is decreasing. This is not only beneficial to the environment, but it’ll also become incredibly cost-effective for your business. And, let’s not forget, the more environmentally friendly your product and packaging is, the more credibility and loyalty you’ll gain from customers and prospects alike.
Did you know custom packing boxes could offer a more cost-effective option for your business than premade packaging? It’s true – especially if you have a lightweight or small product. When using premade, standard packaging, it’s rare that the box dimensions will perfectly complement your product. Oftentimes, this leads to extra costs for the package weight due to the excess packaging.
However, when custom packing boxes are tailor-made for your specific product, it’ll eliminate any additional costs you may have been incurring due to the extra weight. While the cost-savings may not accumulate too much on a single package, when you look at the long-term savings, it can have a positive impact on your bottom line.
Another often overlooked benefit of custom packing boxes is the enhanced protection they provide your product. Packaging is responsible for both holding and protecting the contents inside the box – a.k.a. your merchandise. The goal is to ensure goods remain viable and intact through the fulfillment process until arriving on the customer’s doorstep.
Custom packing boxes are highly beneficial because they are specifically designed to fit the dimensions of your product, as well as accommodate the product type. Extra, unnecessary packaging and inadequate internal protection can cause damages during shipping – an issue that can heavily influence the overall customer experience. The goal is to retain customers, not chase them away. With custom packing boxes tailored for your products, fragile or temperature-sensitive contents will be adequately protected throughout the shipping and delivery process.
Keeping your end customer safe is equally as crucial as protecting your product. For instance, if you’re selling food or pharmaceutical products, it’s imperative to disclose details such as ingredients, expiration dates, nutritional value, and allergens. Even non-temperature-sensitive food products should display any potentially harmful substances that your items may contain. This information is integral for maintaining safety, exercising transparency, and living up to your brand promises. At the end of the day, a big piece of driving customer loyalty and long-term business relies upon building trust among consumers – so make sure you’re always keeping the customer’s best interests in mind when creating your custom packing boxes.
Driving long-term success for your business requires implementing strategies today that can scale as your business scales. Everything from your fulfillment process to your branding initiatives can directly impact the customer experience and your bottom line. Custom packing boxes provide a plethora of benefits across the board – from costs to product safety to branding initiatives.
In today's competitive business landscape, having a specialized fulfillment and logistics partner like Smart Warehousing on your side can play a pivotal role in reducing costs and optimizing the supply chain. To learn more about how the Smart Warehousing team can support your business needs, contact us today.